Ensuring safety keeps up with speed

The first innovation from our ongoing partnerships in Formula 1 and DTM, MindDrive is a biosensing net that captures drivers’ and pit crews’ key neural signatures as the race unfolds. Transmitting this data in real time, in the event of an incident it offers their trackside medical teams potentially life-saving information. Ultimately our goal is for this to be a universal safety feature across all motor sports and in turn, the whole automotive industry.

Building on our work with McLaren Racing, we are also collaborating with Haas F1 Team and the DTM (Deutsche Tourenwagen Masters) on ways to enhance driver performance and safety. Testing our products in the most challenging driving environments, we are confident that our findings will eventually help shape not just the future of the automotive sector, but aviation, cycling and sports in general.

“Our partnership with MindMaze has the potential to not only give us a deeper understanding of driver and team performance, but help lay the foundations for wider applications in the real world.”

Zak Brown, CEO, McLaren Racing

“Having technology that monitors us in the cars at all times is a real asset. If there’s an incident, every second is critical. The real time knowledge and understanding MindDrive provides could save lives.”

Daniel Ricciardo, MindMaze Global Brand Ambassador

“It’s fantastic to be working with such an innovative technology partner as MindMaze. We’re looking forward to collaborating on some genuinely ground-breaking technical work that will really develop the field of human performance-tracking within high-pressure sporting environments.”

Marcel Mohaupt, Chairman of DTM organiser ITR